Clients
We are well versed in the research needs of both new and established consumer brands and have provided consultative research for clients at multiple points in the brand-building cycle—Concept testing, brand positioning, packaging, pricing, campaign development and testing, image, usage and attitudes analysis and performance tracking.
Our experience in this field enables us to identify and deploy the most appropriate tools and techniques for uncovering the key rational and emotional drivers behind brand preference.
In particular, we know what research methods will and wont work in different cultures, both globally and within the US. Our extensive work among US Asian populations makes us uniquely qualified to assist companies looking to tap into this growing segment of the market.
We have had the privilege of working with such multinational brands as Mercedes-Benz, Motorola, Mustela, Johnny Walker and Remy Martin.